PEO News and Resources from BBSI

How to Help Your Clients Improve Their Hiring Process

Written by BBSI | Apr 23, 2025 3:41:00 PM

Hiring is one of the biggest pain points your clients face.

They're juggling job posts, resumes, and interviews. For small business owners, this usually means doing it manually. It’s time-consuming, inconsistent, and often leads to the wrong hire.

As their trusted advisor, you’re in a unique position to help. BBSI’s new applicant tracking system (ATS) is a simple, built-in solution that improves the hiring process without adding complexity. And it’s already available on the myBBSI platform.

Let’s break down why it matters and how to pitch it.

Understanding the Struggles of the Small Business Hiring Process

For many small and mid-sized businesses, the hiring process is a mess.

Job applications come in through email or third-party job boards. Resumes get downloaded, lost, or buried in someone’s inbox. Notes from interviews are scribbled on paper or shared in passing. There’s rarely a structured way to compare candidates or even track who’s applied.

Good applicants slip through the cracks, bad hires get through the door, and hiring becomes a reactive scramble instead of a strategic process.

The Cost of Doing It Manually

Most small business owners aren’t skipping tech because they want to. They’re doing it because they feel like they have no other option. Many are still managing hiring the same way they did five or ten years ago, through spreadsheets, email threads, and gut instinct.

But manual processes come at a cost:

  • Slower time-to-hire, meaning positions stay vacant longer
  • Inconsistent candidate experience, which hurts employer branding
  • No visibility into what’s working, so mistakes get repeated

They know hiring is critical, but they’re not equipped to improve it.

What’s Getting in the Way?

Even if your clients know they need better hiring tools, the transition to technology can be daunting.

Common hesitations include:

  • Cost concerns – Many assume applicant tracking systems are priced for large companies.
  • Complexity fears – Business owners worry they’ll need training or technical know-how they don’t have.
  • Change fatigue – If they’ve already made big system changes recently, hiring may not feel like the next priority.

This is where you can step in. BBSI’s ATS is built to eliminate these barriers, giving your clients a streamlined hiring process without the tech headache. And because it’s part of the myBBSI platform, they’re not starting from scratch — they’re just unlocking a new tool.

How BBSI’s ATS is Built for Small Businesses

BBSI’s applicant tracking system is built with small and mid-sized businesses in mind. That means simple to use, quick to implement, and scalable as your clients grow.

No extra logins. No third-party platform. It’s already integrated into the myBBSI ecosystem, which your clients are likely already using to manage payroll, HR, and compliance.

That’s a key selling point: this isn’t “one more tool.” It’s a smarter way to use what they already have.

Local Support, Not Just a Dashboard

A lot of applicant tracking systems are self-service and faceless. If something breaks or someone gets confused, there’s no one to call. 

That’s not the case here. BBSI’s local support model means your clients get hands-on help when they need it. They can talk to real people, not bots. And that makes adoption much easier, especially for business owners who are hesitant about new tech.

It’s an Easy Win for You

As a referral partner, recommending the ATS gives you:

  • A value-add that solves a real business pain point
  • A natural conversation starter around workforce planning
  • A differentiator from other advisors who aren’t talking about hiring tech

Rather than selling software, you’re giving your clients a low-risk way to improve their hiring process and grow stronger teams.

BBSI’s ATS as a Competitive Edge for Your Clients

Today’s hiring world is tougher than ever. Good candidates move fast, and if your client’s hiring process is slow or disorganized, they’re going to lose top talent to competitors with more professional workflows.

BBSI’s ATS streamlines:

  • Job postings to multiple boards
  • Applicant screening and communication
  • Interview scheduling and feedback collection

That creates a smoother, more responsive experience that signals professionalism to job seekers and helps your clients stand out.

Hire Faster with More Confidence

By keeping all hiring activity in one place, the ATS removes the guesswork. Your clients can compare candidates side by side, standardize their interview process, and move quickly when someone great comes along.

It also captures hiring metrics that most small businesses have never had access to, like time-to-fill, source quality, and applicant drop-off rates. Insights like these lead to smarter hiring decisions and a lower risk of bad hires or early turnover.

Improve Retention from Day One

A disorganized hiring process often leads to a shaky start for new employees. Missed communication, unclear expectations, and slow onboarding are all quick ways to put a sour taste in the mouth of a great hire.

BBSI’s ATS helps create a cleaner handoff into the onboarding process, which improves early engagement and reduces churn in those critical first 90 days.

Talking Points: How to Position the ATS to Clients

When talking to clients about improving their hiring process, you don’t need to overthink it. Here are a few clear, effective ways to introduce the ATS in conversation:

“It’s already built into your myBBSI platform.”

This isn’t a big implementation project. If they’re using BBSI’s other services, the system is already available — they just need to activate it. No need for new software, new vendors, or major changes to workflow.

“It helps you make better hiring decisions.”

Clients want to know if this will make a difference. The ATS makes it easier to track applicants, compare candidates, and move through the process without dropping the ball. That means stronger hires and fewer costly misfires.

“It saves time and shows candidates you’re serious.”

Job seekers notice when a company’s hiring process is sloppy. A streamlined system shows professionalism, increases applicant engagement, and helps small businesses compete with larger employers.

You don’t have to pitch it like software. Just frame it as what it is: a smarter, faster way to hire.

Added Incentives: Affordability and Free Trial

One of the biggest barriers to adopting hiring tech is the perceived cost. BBSI has removed that concern with two flat-rate options:

  • Essential Plan - $25/month for up to 5 posts per month
  • Pro Plan - $50/month for unlimited posts

No per-seat licenses. No hidden fees. Just simple, predictable pricing that makes sense for small businesses.

For a Limited Time: Waived Setup and Free 6-Month Promo

To make things even easier, we’re waiving the $899 setup fee and offering a free 6-month trial for all 2025 signups to get clients up and running. That gives them a full recruiting cycle — or two — to test it out and see the value firsthand.

For you, this makes the ATS a no-risk recommendation. There’s a real upside for the client and no financial downside if it’s not the right fit.

Final Thoughts: Better Hiring Process = Better Business

The hiring process is a foundational business function. When it’s broken, everything suffers.

BBSI’s ATS gives your clients a practical, affordable way to improve their hiring process without overhauling their entire operation. And it gives you a new opportunity to bring value as a trusted advisor.

Want to learn more? Talk to your local BBSI contact about scheduling an ATS demo or activating the free trial for one of your clients.