4. Stop selling on price
Competitive pricing is an attractive tactic for winning accounts, but accounts that are won on price are easily lost on price or for better value.
5. Develop vertical marketing expertise
If you’re experiencing success in a particular industry, you can develop stronger connections by playing to your strengths.
6. Virtual selling
It still requires you to be “present” and charismatic, but because most of the process is virtual, it’s significantly more efficient, flexible, scalable, and, arguably, effective.
7. Embrace social media
Social media can be an inexpensive marketing and sales tool with near-unlimited reach for those dedicated to sharing their value propositions and knowledge with their network.