The Cooper family has been in the construction business for more than fifty years, so when they expanded operations to include equipment rental, they knew the industry well. El Cheapo Lifts gained momentum quickly, and owner Bob Cooper Jr. soon reached an inflection point.
Bob turned to BBSI to address the challenges El Cheapo Lifts was having meeting customer demand. His BBSI business team sat down with him to evaluate the company’s operations and come up with a strategy. That effort led to El Cheapo Lifts increasing their capacity by more than 100%.
“That increase was a direct result of working with BBSI. They are smart people who truly care about my business and my success as an owner.”
Transformation in a fast-paced environment can sometimes lead to issues with staff. Uncomfortable with change, some employees began looking for ways to sabotage success. Bob’s BBSI Business Partner, Sandra, saw the problem and worked with him to redefine expectations.
Sandra sees firsthand how committed Bob is to building a legacy he can be proud of.
“Bob always listens to feedback and reflects on his role as an owner. He’s constantly evolving and adapting, and his business is better for it.”
These days, Bob feels like the sky is the limit.
“Working with BBSI has allowed me to build a bigger runway for my business. I’m able to focus on the big picture work that gets me excited about the future.”