New retention and acquisition approaches are necessary for brokers looking to grow their book of business.
Strategies like network diversification and embracing virtual selling are only the tip of the iceberg. Still, brokers must adapt to the changing landscape to protect their incomes from potential market volatility.
If your current circle consists primarily of existing clients, fellow alums from your university, or other members of your local chamber of commerce, it might be time to diversify.
If you aren’t already penciling in time to advise your current clients, it’s time to start. Making customers feel heard and providing one-on-one opportunities to ask questions is critical to retention.
While you can reinforce relationships by offering advisory services, you can also leverage quality customer partnerships in your sales efforts.
If you’ve mastered the art of marketing based on whom you know, consider trying to secure leads based on what you know.
Today's brokers can grow their client books by exploring virtual selling, social media marketing, and digital asset-building.