With BBSI handling the details, UFC Gym cleared the noise, giving its leaders the space to move faster, think bigger, and drive real impact.
“BBSI has been incredibly resourceful in helping me build the business and focus the right people on the right things. Quite frankly, they’ve allowed me to be a better leader as a CEO.”
Adam Sedlack, CEO, UFC Gym
The fitness industry is fast-moving, highly competitive, and increasingly complex. For big brands like UFC Gym, success depends not only on delivering a strong member experience, but also on navigating an evolving landscape of labor laws, wage pressures, and operational demands.
As a multi-location, national brand, UFC Gym must manage a wide range of workforce variables, from diverse compensation models to fluctuating staffing needs across facilities. At the same time, changing state and local regulations require constant attention. These dynamics create a level of complexity that can quickly pull focus away from growth if not managed well.
BBSI was introduced to UFC Gym through a trusted personal connection. While Sedlack initially approached the partnership with some skepticism, that perspective quickly shifted as he took a closer look.
What began as a referral evolved into a clear realization: BBSI could provide not just services, but meaningful support tailored to the needs of UFC Gym's complex, multi-state organization.
Operating across multiple states introduces added complexity, particularly for compliance. Labor laws differ widely and change frequently, making it tough for businesses to stay current without dedicated help.
At UFC Gym, this challenge is compounded by a dynamic compensation structure that includes variable pay, bonuses, and employees working across multiple locations. Managing these factors accurately and consistently is critical — not only for compliance, but also for maintaining employee trust.
“The complication of competition, of minimum wage increases, the bureaucracy of how we deal with all the labor laws, and all the other variables that we constantly have to react to is something that is dealt with on a daily, if not hourly basis.”
BBSI addressed these challenges by bringing structure and clarity to the organization’s payroll and HR processes. Complex compensation models were simplified into systems that were easier to manage and execute. In tandem, BBSI provided ongoing compliance support for state and local regulations, removing a significant burden from the UFC Gym team.
“State laws are changing all the time, and literally, you have to have a doctorate to understand what each state does and how they react on an annual basis. By having BBSI in place, I don't have to worry about any of that. It's all provided for us.”
Looking ahead, UFC Gym remains focused on growth, innovation, and delivering a strong experience to its members. Priorities include advancing the use of automation and AI, refining its value proposition, and continuing to build a high-performing team.
Sedlack emphasizes that success in these areas depends on having the right people and systems in place. Recruiting top talent, maintaining accountability, and ensuring compliance are all essential components of sustained growth. With BBSI as their partner, UFC Gym is well-positioned to meet these goals. The organization now has the operational support needed to scale while keeping leadership focused on strategy and performance.
“BBSI has been incredibly resourceful in helping me build the business and focus the right people on the right things,” Sedlack said — a reflection of a strong partnership that continues to evolve alongside UFC Gym.
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