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A Referral Partner Program Built for Trusted Advisors

The BBSI Referral Partner Program gives your clients access to comprehensive workforce solutions while helping you grow through aligned partnerships and shared success.

A broker shaking hands with a client at his insurance agency.

Grow Revenue While Strengthening Client Relationships

BBSI referral partners earn monthly commissions based on client referrals, ongoing engagement, and account growth,
 turning every introduction into a measurable business outcome.

Protect Client Relationships

Gain a hands-on client workforce partner you and your clients can rely on.

  • Zero competition with your brokerage
  • Clear support roles & shared-client alignment 
  • A partnership built on trust & longevity

Expand Your Service Offering

Deliver more client solutions while staying focused on your core business.

  • HR, payroll & compliance support for clients
  • Local teams with industry & regulatory expertise
  • Scalable tech with dedicated human support

Drive Revenue & Retention Growth

Turn referrals into measurable revenue and long‑term client loyalty.

  • Tiered, scalable referral commissions
  • Increased client stickiness & engagement
  • Expanded go-to-market approach
An insurance broker meeting with a client in her office about coverage options.

A Smarter PEO Partnership for Brokers & Advisors

Referral-Based Partnership Model

BBSI offers a formal referral program designed to help brokers and advisors support clients, generate recurring income, and scale through aligned workforce solutions.

Scalable Commission Structure

Partners earn monthly commissions that increase based on client onboarding, retention, and growth, creating a long‑term revenue stream tied to mutual success.

Local Service Delivery

Each referred client is supported by a dedicated local BBSI team with deep knowledge of their market, workforce challenges, and regulatory environment.

Co‑Branded Growth Support

BBSI provides joint marketing and go‑to‑market programs that help partners target specific industries and client segments with a unified value proposition.

Trusted By Leading Broker Agencies Nationwide

Leading broker agencies across the country trust BBSI as a PEO partner to support their clients and protect key relationships.



 

Built on Trust & Backed by Expertise

Learn what makes BBSI a trusted partner for businesses nationwide.

 

Our History

Founded in 1972, BBSI has grown from a staffing company into a nationwide PEO providing payroll, HR, risk, and strategic workforce support.

  • 50+ years in business
  • 8,000+ businesses served
  • 900+ consultants nationwide
  • Publicly-traded [NASDAQ: BBSI]
  • 98% client satisfaction rate
  • Local teams for every client
 

The PEO Gold Standard

BBSI sets the standard for trust and compliance in the PEO industry. ESAC-accredited with SOC 1 certification, BBSI meets rigorous financial, ethical, and operational standards to protect clients and their employees.

  • ESAC Accredited
  • SOC 1 Certified
  • NAPEO Member
  • Independent Board of Directors

A Local Support Team for Every Client

Every BBSI client gets a dedicated, local team of experts to support their operational needs.

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Business Partner

BBSI Business Partners provide expert guidance for sustainable growth.

  • Business health analysis
  • Strategic planning sessions
  • KPI and goal setting
 
HR Consultant

BBSI HR Consultants provide expert guidance in workforce management, employee relations, and organizational development.

  • Best practice implementation
  • Regulatory compliance monitoring
  • Workforce strategy consulting
 
Payroll Specialist

BBSI Payroll Specialists ensure employees are paid accurately and on time while streamlining payroll administration.

  • Process documentation
  • Efficiency and error analysis
  • Reliable, scalable support
 
Risk Consultant

BBSI Risk Consultants focus on building a strong safety culture through onsite risk assessments and training.

  • Claims reduction
  • Workers' compensation support
  • Process improvement
 
Benefits Consultant

BBSI Benefits Consultants design and manage health benefit programs tailored to each business.

  • Plan selection advisement
  • Enrollment and compliance
  • Ongoing plan administration
 
Recruiting Specialist

BBSI Recruiting Specialists assist with job postings, interviews, and candidate screening to simplify hiring.

  • Workforce planning
  • Organizational structuring
  • Seasonal and project assignments

Submit a Referral

Have a Client We Can Support Together?

With a client retention rate of over 90%, BBSI is a trusted partner for supporting businesses through every stage of growth. When you refer a client to BBSI, you can feel confident they’ll receive consistent HR, payroll, compliance, and workforce support designed to strengthen their business, and yours.

Success Stories

See how we’ve helped brokers and advisors like you achieve their goals.

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360 Risk Partners

Partnering with 360 Risk Partners to Provide White-Glove Workers' Comp

Since 2012, Bret Fair and 360 Risk Partners' collaboration with BBSI has resulted in safer workplaces, happier employees, lower costs, and a client retention rate of over 90%.

Acrisure

Driving Growth Through Partnership at Discount Tire & Service Centers

Learn how BBSI partnered with Acrisure to help Discount Tire & Service Centers enhance safety, streamline operations, and support continued growth.

RSI Insurance

RSI Insurance Partners with BBSI to Support the Trucking Industry

Learn how Lesvia Nanez of RSI Insurance leans on BBSI to make her clients more successful and her work life more manageable.

Frequently Asked Questions

Get answers to common questions about BBSI's Referral Partner Program.

What is the BBSI Referral Partner Program for insurance brokers?

The BBSI Referral Partner Program allows insurance brokers to refer clients for HR, payroll, and workforce support while earning scalable commissions and strengthening client relationships.

How does BBSI support insurance brokers without competing for clients?

BBSI operates as a behind‑the‑scenes workforce partner, providing HR, payroll, and risk expertise without competing for insurance brokerage services or client ownership.

What services does BBSI provide to referred clients?

Referred clients receive customized HR, payroll, workers’ compensation, risk management, compliance, and business consulting support aligned to their industry and growth goals.

Free Resources for Brokers & Advisors

Expert tips and strategies to help you build a thriving insurance business.

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How to Create a Client Referral Program
Client Retention 7 min read July 27, 2022

How to Create a Client Referral Program That Converts

Learn how to design and implement an efficient, converting insurance referral program and the top benefits it will bring to your business.

12 Best Digital Marketing Strategies for Insurance Agents
Business Strategy 14 min read February 21, 2023

12 Best Digital Marketing Strategies for Insurance Agents

Learn the results from BBSI’s insurance broker survey about successful digital marketing strategies and start planning which ones you can adopt today.

Become a BBSI Referral Partner

Take the first step toward a partnership you and your clients can rely on.

Get in Touch

Prefer to speak directly? Use any of the contact methods below.

Call Us

(360) 828-0700

Email Us

info@bbsi.com

Headquarters

8100 NE Parkway Dr.
Vancouver, WA 98662

Business Hours

Mon-Fri: 8:00 AM - 5:00 PM PST